Content & Publishing Strategy
7-11-4 Rule, platform strategy, content pillars, and weekly system
The 7-11-4 Rule -- Current Gap
Before someone decides to work with you, they need 7 hours of content, 11 interactions, on 4 different platforms.
7 Hours
Hours of on-message content findable online
11 Interactions
Touchpoints before someone feels they know you
4 Platforms
Different platforms where audience can find you
4-Platform Strategy
Primary discovery + engagement
Written posts (long-form + short-form)
Newsletter
1x/weekOwned audience builder
Weekly digest + exclusive insights
Podcast Appearances
1-2x/month (starting month 3)Long-form trust building (30-60 min each)
Guest appearances on AI/business/tech podcasts
Website / Book
EvergreenCredibility anchor + lead capture
Landing page now; book in 6-12 months
6 Content Pillars
Every post maps to one of these pillars. Click to see post ideas.
Content Sequencing Strategy
Lean into Pillars 1, 4, 5 (Building at Scale, AI Myths, Automation Playbook). The LinkedIn network is mostly tech professionals -- this content engages them AND is shareable to non-tech contacts.
Shift toward Pillars 2, 3 (AI for Leaders, From the Classroom) which directly speaks to the business audience.
Pillar 6 (Building with AI) posts mixed in whenever there is a real build to showcase.
Weekly Content System
4 hours per week, batched for efficiency.
| When | Activity | Time |
|---|---|---|
| Sunday evening | Batch-write 2-3 LinkedIn posts for the week | 1.5-2 hr |
| Wednesday | Write and send weekly newsletter (repurpose best LinkedIn + 1 exclusive) | 1 hr |
| Throughout week | Engage: 10-15 thoughtful comments on others' posts | 30 min |
| Monthly | Review metrics, identify top-performing topics, adjust | 30 min |
CTA Rotation Guide
Every post ends with a low-friction call-to-action. Rotate these.
"Follow for more AI without the hype."
"Save this for your next AI meeting."
"Share this with someone making an AI decision right now."
"Reply with your biggest AI challenge."
"Subscribe to my newsletter for the deep-dive: [link]"
"I'm collecting AI adoption problems to cover in next week's newsletter -- reply with yours."
"If you want the 1-page 4D Filter framework, comment 'framework' and I'll send it."
Content Repurposing Chain
Every piece of content can be transformed into multiple formats.
Content strategy based on Daniel Priestley's 7-11-4 Rule and Key Person of Influence publishing framework. February 2026.