90-Day Execution Plan
Week-by-week tasks, metrics targets, quarterly sprints, and risk management
Time Budget
52
Total Hours
4
Hours / Week
13
Weeks
Deliberately narrow scope -- LinkedIn + newsletter only. No YouTube, TikTok, or course launch in the first 90 days.
3-Phase Timeline
Define the Pitch
Write origin story -- why AI, why automation, why teaching, why 'without the hype'
Draft the 4D AI Adoption Filter as a visual -- draw it, name it, refine it
Write and memorize 60-second pitch
Launch Publishing
Set up newsletter (Substack or Beehiiv) branded "AI Without the Hype" with landing page
Publish LinkedIn Post #1: "The Signature Post" -- who you are, what you believe, core belief line
Publish Post #2: A tech-credibility post from Pillar 1 or 4
Update LinkedIn profile (headline with tagline, about, featured)
Build the Rhythm
Batch-write 2 LinkedIn posts
Draft lead magnet PDF based on 4D Filter
Engage: 10 thoughtful comments on AI/business/automation creators
Run 1-2 CNA conversations
Lead Magnet + Newsletter Launch
Finalize lead magnet, set up email capture
2 LinkedIn posts (one promoting lead magnet with CTA)
Newsletter Issue #1
Run 1-2 CNA conversations
Phase Targets
Metrics Dashboard
| Metric | Week 4 | Week 8 | Week 12 |
|---|---|---|---|
| LinkedIn posts published | 8 | 20 | 32 |
| Email subscribers | 25-50 | 100-150 | 200-300 |
| Newsletter issues | 1 | 5 | 9 |
| Podcast appearances | 0 | 0-1 | 1-3 |
| CNA conversations | 2-4 | 7-9 | 10+ |
| Paid workshop | -- | Outlined | Launched |
| KPI score (estimated) | 8/50 | 12/50 | 16-21/50 |
4 Quarterly Sprints
Foundation
Weeks 1-12
Pitch + Publish + Lead Magnet + Newsletter
Momentum
Weeks 13-24
First product + Podcast appearances + Partnerships
Scale
Weeks 25-36
Book draft + Course launch + Speaking engagements
Compound
Weeks 37-52
1,000+ email list + Regular revenue + Brand recognition
Critical Risks & Constraints
ADHD + Overcommitment
Plan is deliberately narrow -- LinkedIn + newsletter only. No YouTube, TikTok, or course launch in first 90 days. If it feels too simple, that is the point.
Mitigation:
Narrow scope is the strategy. Batch content in one sitting. Sunday evening or early morning ritual. AI tools for drafting/editing.
Meta Conflict of Interest
The brand references Meta implicitly -- "I build AI systems at a large tech company" or "At Meta, I..." for general insights. Never share proprietary info, internal tools, or specific product details.
Mitigation:
IE University can be named freely. The "AI Without the Hype" brand is independent of both employers. All content is generalized from experience.
Time Constraint (3-5 hr/week)
Tight but workable. Requires batching (write all 3 posts in one sitting) and AI tools for drafting/editing.
Mitigation:
Sunday evening or early morning ritual. Leverage content repurposing chain. IE lectures naturally feed LinkedIn posts.
Family Constraint
Married with three children creates a natural ceiling on available time.
Mitigation:
This is an advantage, not a limitation. Natural ceiling prevents overwork. Sustainable pace > burnout. The constraint forces focus.
The One Thing
Publish 2 LinkedIn posts per week for 4 weeks, then 3 per week for the next 8 weeks. End every post with a CTA. Hammer the 4D Filter. Name the enemies.
Most leaders make AI decisions out of hype or fear. Both are wrong. That's why you publish.
AI Without the Hype. Start publishing.