Business Model & Revenue Strategy

Lifestyle Boutique model, product ladder, demand validation, and quarterly sprints

Lifestyle Boutique

6-12 people, 3-4M EUR revenue, 60% margins

Aligns with family constraints (3 children), passion for teaching, and desire for freedom. Not building a VC-scale startup -- building a leveraged, high-value education business.

Rebundle becomes the vehicle; personal brand is the engine. The brand generates leads, credibility, and leverage that feed every venture.

Official Capacity (Year 1 Target)

Clients

Workshops & advisory

1,000

Newsletter Subscribers

Owned audience

25K

EUR Year 1

Average 500 EUR avg per client

Conversion funnel: 1,000 email subscribers -> 50 paying clients (1 in 20 conversion rate)

Product Ladder (90/10 Model)

90% free content builds audience and trust. 10% paid products generate revenue. Stacked from free to high-ticket.

Free (90%)

LinkedIn content + Newsletter ("AI Without the Hype")

Build audience, create parasocial trust, drive engagement

Free

Now

Free (90%)

Lead Magnet PDF

Capture emails, start owned audience

Free (email gate)

Week 3-4

First Paid Test

Live Workshop (90 min)

Validate demand early, prove positioning

99-199 EUR

Month 2-3

Mid Ticket

Cohort / Advisory-Lite

Deeper engagement, recurring revenue

500-1,000 EUR

Month 3-4

Low Ticket

Book (digital/physical)

Credibility, scale, lead generation

15-25 EUR

Month 6-12

High Ticket

Corporate AI/Automation Training & Advisory

Primary revenue (feeds Wadoom behind scenes)

5,000-20,000 EUR

Month 6+

Lead Magnet Concepts

Pick one for Week 3. Gate it behind an email signup to start building the owned audience.

Should We Use AI? (A 1-Page Decision Tree)

1-page PDF

Visual decision tree based on the 4D Filter. A quick diagnostic tool for leaders evaluating AI opportunities.

5 Questions That Save You 6 Months of AI Mistakes

Checklist PDF

Checklist-style PDF distilling the most critical evaluation questions from real-world AI deployments.

Automate, Hire, or Wait?

Decision framework PDF

A framework for deciding when to automate a process, when to hire a human, and when to do nothing.

AI in 2026: What to Ignore

Short report

Short report cutting through the noise to highlight what actually matters and what is pure hype.

Book Concept

"AI Without the Hype: A Practical Guide for Leaders Who Want to Get AI Right"

Format

35,000 words, practical frameworks with case studies

Approach

Draft emerges organically from 6 months of LinkedIn posts and newsletters

Core idea: Bridge the gap between AI engineering reality and business decision-making

Revenue Projections (Year 1)

Conservative targets supplementing Meta salary.

Source	Year 1 Target	Notes
Newsletter subscribers (1,000)	Foundation	Not direct revenue -- feeds all paid products
Workshops (99-199 EUR x 20-30 attendees)	2,000-6,000 EUR	2-3 workshops in year 1
Cohort / Advisory (500-1,000 EUR x 10-20 clients)	5,000-20,000 EUR	Starting month 3-4
Corporate Training (5K-20K EUR x 1-2 engagements)	5,000-20,000 EUR	Starting month 6+
Book (if launched in month 6-12)	500-2,000 EUR	Credibility play more than revenue
Total Target	25,000 EUR	Supplementing ~170K EUR Meta salary

4 Quarterly Sprints

Sprint 1

Foundation

Weeks 1-12

Pitch + Publish + Lead Magnet + Newsletter

Key Deliverables

60-second pitch written and practiced
4D AI Adoption Filter named and visual
32 LinkedIn posts published
Newsletter live with 200-300 subscribers
Lead magnet capturing emails
First paid workshop launched

Sprint 2

Momentum

Weeks 13-24

First product + Podcast appearances + Partnerships

Key Deliverables

First paid workshop or cohort generating revenue
5+ podcast appearances completed
Strategic partnerships forming
500+ email subscribers
Content cadence locked in

Sprint 3

Scale

Weeks 25-36

Book draft + Course launch + Speaking engagements

Key Deliverables

Book draft in progress (or complete)
Online course or premium cohort launched
2-3 speaking engagements
750+ email subscribers
First corporate training inquiry

Sprint 4

Compound

Weeks 37-52

1,000+ email list + Regular revenue + Brand recognition

Key Deliverables

1,000+ email subscribers
Regular monthly revenue from brand
Recognized name in "AI for business" niche in Europe
Book published or near publication
Multiple revenue streams active

Core Demand Hypothesis

"Leaders and founders will exchange their email for practical AI/automation frameworks from a Meta engineer and IE professor, and a subset will pay for deeper engagement."

Go/No-Go Criteria (End of 90 Days)

Data-driven decision points at the end of Sprint 1 to determine whether to double down or adjust course.

Metric	Green Light	Pause & Adjust
Email subscribers	200+	<50
LinkedIn follower growth	+500	<100
Average post engagement	50+ reactions	<15
CNA conversations completed	10+	<3
Workshop/course interest	20+ signups (free) or 5+ paid	<5 signups

Business model based on Daniel Priestley's Lifestyle Boutique framework, Demand Testing, and Business Models & Strategy. February 2026.